Friday, September 22, 2023

What is Blockchain Technology?

HomeBlogWhat is Blockchain Technology?

A Blockchain can be depicted as a computerized, circulated exchange record, with comparable duplicates kept up on various PC frameworks controlled by differing elements. It is the world’s most prominent computerized cash wallet. Blockchain can be connected with CRM. 

Blockchain and CRM

It can be connected with Salesforce as it can be made helpful for the venture because of digitization. It is a basic, protected, and consistent way to deal with buying and offering computerized cash. The clients would deep be able to plunge into how the exchanges are done and see the insights about how they have gotten. It is extraordinary for cooking the client benefit for organizations that are supporting such installments.


Blockchain Explorer is a bundle that has inbuilt lightning parts that can interface with standard and custom items and it can be comprehended by the case of a retailer. 

A retailer may acknowledge bitcoin as an installment technique and after that blockchain pioneer can be utilized which get bitcoins from different sources and dispense to various locations. It additionally permits us to see every one of the points of interest related to the addresses. It can be utilized for retail administrations and installments.

Blockchain creates trust among the executing parties empowering the organizations to develop their organizations quickly and reducing the odds of extortion and additional overhead charged. Blockchain can be considered an “arrangement of records”.

Blockchain in Salesforce

Bluemix is a cloud-creating stage that permits to fabrication of applications utilizing API in the cloud. It enables the associations to configure using blockchain in the cloud offering by following a financially savvy approach.

What is Blockchain

Deal with Multiple Currencies highlighted in Salesforce can likewise be connected with it as far as advancement.

Blockchain can likewise be utilized as a part of the Salesforce Higher Education segment in which the understudy’s profile can be based on blockchain chain content, along these lines connecting the accreditations of understudies to potential clients progressively by using versatile put stock in the system. 

Impact of Blockchain on the Music Industry   

Let’s dive into what’s coming our way… Part-1

Everyone loves listening to music, isn’t it? Listening to a nightingale like “Lata Mangeshkar” can be out of this world. For some, music can be therapy for a disturbed mind; for some, it can be medicine for a wound. Music has variations for every mood and has emerged as the ultimate source of entertainment for the masses. 

Several people put their hearts and soul into composing a song that we listen to with just a click of a button. The music industry is facing the odds and challenges where their hard work doesn’t pay off due to some people making ill use of digitization. The audience just downloads the track and starts tuning in.

But the question arises for the people: Do you adopt the right means to download a song?   Are you appropriately paying for the musical track? What happened? Some of you are confused and don’t want to answer the question. If someone downloads a song for free by unfair means, then this practice must be stopped. 

Think differently and ask your inner self what it feels like if you are not paid for your work then what it feels like. In the same way, musicians and artists are going through similar concerns, and they have to settle for less.  This is a really a very depriving facet of our society.

Let’s dig in more and learn some of the challenges our esteemed musicians face nowadays. One of the practices that we all are really fond of is cutting, copying, and pasting. Am I right? That cheekiness’ on some of your faces says it all. We tend to tune in to the online streaming platforms, listen to a fresh track, and then just share it without giving a second thought to what might be the consequences. 

Have you ever thought that you have just shared someone else composition? No. To be more accurate, this is called piracy. Yes, you heard it right. This is in fact one of the most common practices that we all do, and mark my words, this is a serious crime.

Now, every one of you must be aware of the fact that copying and sharing someone’s composition is an illegal practice. This series is an effort to throw some light on the problems that musicians are going through and how blockchain can bring some reform in the music industry.

Is it technology or is it money or both that is adversely affecting the musicians? Let’s have a look. -Part 2

The response we got from our first post was overwhelming, and we are out with our second post, in which we have made an effort to emphasize some more challenges. So, let’s pick up from where we left off.

Formerly, music was enjoyed by playing on CDs, DVDs, and other storage devices. This might seem pointless for some who are now focusing on online streaming platforms, which have gained popularity with time. The increase in digitization has fluctuated the approach being followed by the masses.

A considerable dilemma that is created within humanity is money. Rich is dominating the poor. Why I am saying this? If you want to understand this more precisely, let’s consider a situation. Some diverse singers compose their musical tracks. Some of them may have media house backing, and others may be just beginners. 

The beginners have to struggle in order to search for the right path and appropriate opportunity in order to rise up. Their problems do not end up here. In the former case, artists are able to make their tracks available online, but the latter face monetary issues and are not able to upload their songs online. This creates a substantial amount of gap between the availability of the musical tracks.

In today’s generation, everyone is thriving on online music, isn’t it? Due to the monetary issues, the musicians are not even able to provide their works online. So the musicians who don’t have a backing have to bear the consequences. It not only compels them to settle for less, but the public is not able to groove on their tracks and most of their work is going unnoticed.

There is no doubt that technology has made our lives easier and stress-free. This has made it easy for people to have access to music. The ugly side of this is that the distributors need to pay a massive amount to the third-party platforms in order to increase their sales. 

The musicians who are not able to pay this massive price search for some other approaches to make their works noticeable. This is a significant issue that is arising in the music industry.

On this note, we are ending with our second post. We will be back with our new post which will make you hear some more difficulties prevailing in the music world. 

What it takes to Compose a Musical Track – Part 3

We are hoping that our series will serve as an information provider for the audience. Our main motive is to acquaint the users with the reality overpowering our society. After focusing on challenges like piracy, technology, and money, now it’s time to stress some more ill practices that are prevalent in the music world.

Music has come a long way with the technological advancements, which has its own merits as well as demerits. Music has been storming the masses since digitization came into being and has rapidly occupied the market. Have you ever thought about composing a single track and how many people are involved? Most of us generally don’t ponder over the point that the contribution of multiple artists is involved in the making of a song. 

There are singers, musicians, artists, technicians, songwriters, performers, publishers, and producers who collectively work in order to finalize a song. Don’t be amazed to see that the efforts of so many people go ignored. Now, you realize what it means when, with a single click, you get to listen to a song and feel delighted.

Digital rights database is one of the few challenges that come in the way of our esteemed singers. You must be wondering what a digital rights database is. It is identifying the copyright of a song and distributing the share of royalties amongst the lyricist, performer, publisher, and producer. As humans are running more towards digitalization, it has made the distribution of digital rights a problematic task.

When we often copy and share the song, we never realize that we are grabbing someone’s share of royalty. This practice depreciates the royalty, which in turn must be given for listening to the musical track by the listeners. My question here is: Is it right to deprive somebody of what they truly deserve? I think not. 

The idea behind this is just to notify the user to differentiate between right and wrong so that all the contributors righteously receive their share of royalty. So, audiences, let’s promise ourselves not to adopt any illegal exercise that will hamper the growth of the musicians and the rising stars.

This is not the end of the issues that the musicians are going through. We will be heading our way to focus on more of them in our coming post.

Social Media…A buzzword or a trap? – Part 4

We hope our series is an excellent source of awareness for the people. Everyone flaunts the idea of social media for marketing. Facebook, LinkedIn, and Twitter- you name them, and it seems to catch everyone’s attention. 

When we talk in terms of musicians, it can serve as an advantage as it saves them from spending extra on marketing efforts. It is a fact which we all will agree, right? And, ok, social media serves as an excellent deal for the artists, and yes, it can also be a source of launching the rising stars.

This has been executed, and you can look at multiple illustrations that can serve as an example for many beginning artists. Social media can make the musician’s internet renowned. It comes with a solid social media following, and one can have infinite fans. 

People are listening to your music; you are the topic of discussion and the talk of the town. You might have earned a name, but yes you are not going to reach anything from your music. This is a significant concern as, ultimately, everyone wants to make it.

The gloomy truth behind this is that people might share your videos, but yes, what is the guarantee that they will spend to purchase tickets for your show? The musicians can’t deny the fact that whether you have 5 00,000 fans followers or more, you can’t be sure that when you organize a show, your 1,000 tickets will be sold or not.

It’s vital to get familiarized that social media can only be a marketing tool, but to earn, you need to adopt proper rights and means. The Internet can only be a medium of promotion, and no doubt will grow your fan following. 

Musicians are actually trapped on whether to do social media promotion, do offline advertising, or influence the audiences to attend the shows. This is a sad reality that the musicians face, and they are concerned about how to manage all the chaos.

The dilemma continues, and with this, we end this post, and we will be back with some new and exciting facts about musicians and will shed light on the ugly facade of the music industry. 

Transition to tech world giving rise to new obstacles – Part 5

Taking our series further, we are out with our new post. As we all know, the “new” music industry is a fantastic setup for musicians to grow and rise. The old barriers have disappeared, and new technology has come up. Thanks to digitization. The music industry, once sidelined, has now gone all level up than ever before. The transition from traditional practice to new technology may have solved many problems, but it has created some new ones that are genuinely affecting the music industry.

“Live Music”- Ask anyone about this, and it is a booster for them. I think you all will agree with me. Live Music has overpowered, and it has wholly swiped off the music industry. It would not be correct to say entirely, so let’s say to some level. For musicians, live music has become a great source of their income. As musicians also enjoy the music, and so do their audiences. The maximum shows of live music are mostly sold off.

However, a significant demerit that arises here is playing live costs considerable for the musicians. It costs heavily on their pockets. Yes, indeed, it does. Performing live at the local venue might be as simple as having a piece of cake. But it takes a lot of courage to act on roads, organize tours, and travel to different places.

Now, touring involves money. It’s obvious. Touring and traveling involve various factors. Let’s shed light on some of them. If the musicians organize a day’s event, then will an ample number of audience will come to witness the show? Will the people be so willing that they can take an off from their work? There is a big question mark.

The next challenge that arises is if the musical band is organizing shows at various places, then there will be venue expenses, promotion expenses, and miscellaneous other expenses. If we overshadow the costs, then the main point is that it might be possible that they may be earning great performance at home, but it might happen that they are starting from scratch in the foreign markets. Who knows? This might be a significant concern for them.

It’s a challenging position you might be in, but it’s not unbeatable. On this positive note, we are ending one more series post. We will come back with some new obstacles in our further posts. 

DIY or Pick Your Team- Part 6

We hope our readers are all pumped up to read our further posts. We have talked about music musicians in our previous posts. This post is diverted to the people revolving around the musicians i.e. their team.

Sometimes it’s a beautiful thing that musicians are earning without signing with a record label. That doesn’t mean that the work done by the brands is useless. In simple terms, it means that a musician is free and of his own will to choose the people who must do their work and who should not. In other words, an artist can select his team members, incorporating managers, PR, agents, and many more.

There are two issues that arise before the musicians. One is that before making a team, the artist must ask himself- Do I need a team? And after answering, the artist can make his decision. The team will cost the artist, so keeping that in mind, the artist must step forward. When talking of PR, the musician needs to pay for the campaign without any results, even if the drive doesn’t work. 

Other members need a share of the earnings of musicians. And they are correct. After all, they are working for the artist. The second is when you are unknown, it’s not always easy to attract attention from the team members.

One alternative for musicians is to give friends a chance to establish their music business careers by adopting some of their work. The other option is to adopt a DIY approach, i.e., “Do It Yourself”. This is a big step because the musician has to be a “One Man Army”. Yes, it will divert the artist in some way from the music, but it can serve as a time gap if the musician has enough time to manage his career till the time the artist is not able to attract more significant attention.

It’s ultimately the musician’s take on what strategy to adopt. The challenges and issues are many, but one has to deal with them. We will be elaborating further on the music market with our coming post.

Smartphones- A Boon or a Curse?- Part 7

Smartphones have become an integral part of everyone’s life nowadays. Most people listen to music on their phones. Listeners can hear millions of songs online with a mobile device and an internet connection. The hearers can create and share the playlist socially, search for new artists, and listen anytime, anywhere. This sounds interesting.

Mobile devices have brought a 360-degree revolution in the lives of humans. All the audience will agree with me on this. Let’s look at how it has affected the music industry in particular. With mobile phones, one can download a song, book a concert ticket, or make the recordings live in just a few seconds.  Smartphones have nailed in playing and downloading the music at ease.

But as it is said every development has its own positive and negative sides. The extensive usage of mobile phones and online music has hampered the music industry. The sufferers are none other than the artists in the music industry. The sale of the music market has dropped drastically, and this is because when people get to listen to the songs online, they don’t pay for the musical tracks. 

This creates an adverse impact on the musicians. We all will agree that valuable things need to be paid off, and yes music is an art that is indeed valuable. Don’t you think that musicians need to be paid off for their hard work? In my perception, yes, they should be paid the price they deserve.

Apart from the price issue, a significant problem is that the musicians are being promoted based on their popularity and the number of times their songs are being played by the audience. The artists whose song gets the maximum hits often is regarded as a widespread and prevalent musicians. This means that the musicians must know how to be tech-savvy, must be acquainted with the online platforms, and must know how to boost their tracks amongst the public.

With the overwhelming range of music available online, it becomes essential for the singers to adopt the appropriate approach to attract the audience by communicating with the fans socially.          

The figure highlights where the music revenue is stacking in terms of streaming revenue share, artist income share, and free music users. 

Realizing the Real Value and Meaning of Music

In all our previous posts, we have been elaborating on the challenges being faced by the music industry. But do we all know the actual value of music? Nowadays, people have been forgetting and losing the meaning of music. It is vital to make people realize the actual worth of music. This post is dedicated to highlighting the correct value of music.

Individualism and Self-expression are the two pillars on which the music business lies. Expressing yourself through music is an art, and that is what you mean by self-expression. Individualism is a firm root that denotes the originality of a particular person.

Postmodernism, individualism, themes, and rationalism are some of the factors that give new meaning and value that are the foundation stone of the entertainment industry and especially the music industry. Traditional songs of the 1950s and 1960s highlighted different themes, and the postmodern shift is in itself a reevaluation of the values and practices that usually give different viewpoints. The figure highlights the transition from rights to distribution.

The music is remixed, and the conventional rhythms are manipulated to create a new track. This is the primary reason for changing the way musicians compose the songs.  In the music business, musicians are searching for new and innovative ways would increase profit margins. This is because the increment in the artist royalty rates has become a high priority.  

Therefore, creating deductions from the royalty rates within the contracts, which would be charged back to the artists, has been done. There are many clauses, namely controlled composition clauses in record labels, labels putting a limit on the total mechanical royalties which are payable were decided based on per album. There were many reductions which were implemented, which would increase the profit margins.

Rationalism depends largely on decision-making. Securing the profits is the most obvious means, and it should not be that the artist is paying for everything. A logical conclusion must be made, which is right for everyone involved in composing a musical track.